Minera Alumbrera.

Glencore is a global producer and marketer of more than 60 commodities, through approximately 150 assets and offices in over 35 countries.

In Argentina it operates Minera Alumbrera, which exploits the Bajo de la Alumbrera and Bajo del Durazno copper mining deposits, in Catamarca, Argentina.

Minera Alumbrera sought to develop a communication and interaction strategy with its Stakeholders in Social Media and manage its Online Reputation.

We conceived its Stakeholder Communication Strategy, deployed and carried on its Online Reputation Management, Social Media Marketing, developing Inbound Marketing initiatives and Search Engine Marketing (SEM) practices.